Spring on exhibition of some unique design shoes of shoes to attract a lot of audience's eye.


Spring shoes on exhibition of manufacturers with buyers negotiate the business.


The 14 th the dongguan international shoes exhibition · shoes machine USB Cables exhibition · exhibition opening shoes today shoes subordinate enterprise dongguan gold rush, domestic market

The dongguan international shoes · · exhibition of shoes machine exhibition shoes material show will be held today in guangdong modern international exhibition center opening, the session for three days.

In this exhibition, many at home and abroad are introduced special shoes enterprises in our country market of domestic brand, even from traditional shoe powers Portugal for the first time the shoe industry association group, expect to borrow the dongguan shoes exhibition platform, looking for partners, scoring the mainland of the huge domestic market.

The personage inside course of study thinks, the dongguan and pearl river delta, the soaring turns sale in domestic market need shoes from design and brand channel "smiling curve" break at both ends.

The dongguan shoe salesman exhibition scale innovation record

It is reported, following HuaErDan enterprise, yulin city along the sincere shoes Co., LTD. And peninsula shoes Co., LTD. And following across th shoes industry group Co., LTD, and other famous enterprises subordinate to the shoes in dongguan shoe exhibition, the latest products, trying to develop domestic market.

The shoe the yulin honesty brought "love FeiTe" brand, the brand of three paragraphs entity concept, shoes, among them a clouds 3 D QiDianXie, for global initiative can make 3 D pressure adjustment of sports shoes, once in the end of October in Taipei design exhibition starting out, and the show will be its dongguan shoes in China appeared for the first time platform.

Shoes exhibition organizers think, most of the domestic shoe enterprises is leading occupied 1000 yuan of the following ZhongDiDuan consumer market. While the retail price set up in 1000 to 4000 yuan in the high-end market is still in just the start stage, the competition is relatively small, broad market space. The shoes of the exhibition organizers large buyers for an investigation, the survey shows, Qingdao, Shanghai, Beijing, suzhou NBA Jerseys and hangzhou and other regions retailers, dealers, the agent to overseas two, three lines deeply interested in brand.

In addition, as the host of the dongguan local shoe enterprises also unwilling people and after the dongguan leather shoes industry association will bring a large number of the dongguan local quality enterprise, the dongguan shoes machine chamber of commerce of exhibition pavilion will set the size of a record high in recent years.

The dongguan and pearl river delta, the enterprises need to shoes "smile curve" at both ends of the-the design and marketing development, has become the industry consensus. In intermediate link "manufacturing" is the lowest value added, and research and development and marketing the added value of the highest. So, the dongguan shoes to research and development, design and brand enterprise channel "smiling curve" break at the ends of the way how to move forward?

design

Professional talent is the most valuable

For domestic market development for, shoe product independent design, is the important part. Go to the exhibition exhibits from shoes to overseas manufacturers shoe money design often is bold and fashionable, attract many audience's attention, and "the dongguan brand demonstration zone" of footwear design appears much more mediocre.

Hong Kong shoes will always DongLiang damien to the shoe product design much research. Beam damien think, from industry situation look, the pearl river delta region and the mainland in shoes product design and brand development have defects, the most obvious is the lack of design talents. Beam damien suggest, the mainland government should be established as soon as possible multi-level shoes design major course, in order to cultivate more and more local professional shoes design talents.

channel

Small "try water" is preferred

"The shoe store design is an important technical problems is, but in our current direction are still have confused", the shoe industry limited company, the person in charge of the Mr. Yuan, said, "we can search for the domestic sale to do supermarkets or a shopping mall, also can build brand shop, but still hesitating."

To this, the east zhuo retail service management Co., LTD. Senior brand and retail consultant WuWeiHong said, two ways of choice, depending on the shoes of the specific conditions of the enterprises. Both into the large market supermarket, or custom store, and will be a risky to try. Dongguan and even most of the pearl river delta to shoes for enterprises, because the risk to bear ability are generally, so could start to get into the supermarket small-scale "try water", and then carefully scale.

Foreign trade

Bargaining space increases

As for foreign trade market, it still is the shoe exhibition of the day. Organizers adsale exhibition services Co., LTD. The chairman NFL Jerseys of the board of the ZhuYuLun said, from April 1, the European Union has officially canceled a Chinese leather shoes imposed a 16.5% higher anti-dumping duties, this has stimulated many foreign purchasers to domestic finish shoes demand, the autumn shoe exhibition, this kind of good will get more reflect.

Bele's shoe company controller tells a reporter, due to the cancellation of the anti-dumping duties, the finished product shoes cost of sales dropped nearly twenty percent, its and foreign buyers bargaining space and therefore increase a lot.